Montagu is a private equity company who we’ve worked with over the years on various projects, including an anniversary logo design, a brand colour refresh and updates to their buyout book.
When working on the anniversary logo, we had to consider that Montagu has a well established brand identity in the private equity sector. We were given a brief to retain their iconic look and create a brand extension to highlight their 50th year in the industry. We respected the foundations of their identity and applied a numerical branding play on the 50 year numbers.